Is Studio TF1 about to be sold? France’s leading TV network is considering a €400 million sale

The French broadcaster TF1 is reportedly preparing to sell its production subsidiary Studio TF1 (formerly Newen Studios) for an estimated value of nearly 400 million euros. The transaction has been entrusted to Rothschild.

It was reported by the Reuters news agency, with the information relayed by PureMédias.

The proposed sale, which is part of the digital transition of the Bouygues-controlled parent company, is intended to better manage its asset portfolio and, in particular, to offset the group’s difficult financial situation. In the first half of 2026, the group recorded a 10% decline in its total revenue and a drop in advertising revenue from 782 to 714 million euros.

And yet, the subsidiary in question comprises more than 50 companies in Europe and the Americas. It also owns an extensive catalog of programs, including hit series such as “Plus belle la vie,” “Versailles,” and “Braquo,” as well as the film “Pour le plaisir,” which was released in theaters in May 2026 and drew more than 720,000 viewers.

To address a clear slowdown, France’s leading network is now focusing on streaming—a strategy brought to life by its recent partnership with Netflix.